Five Hypebeast Items Your Room Should Have
Creating the ultimate Hypebeast room — one that your friends will envy — isn’t an easy task. It starts with a room, a layout, and a few unique items that will leave no doubt that it’s a Hypebeast space. Here are a couple of tips to make it so.
Sneakers
Displaying sneakers in your Hypebeast room is a no brainer — the real question should be which ones make it to the show.
Back in 2013, Kanye West severed ties with Nike in favor of a $10 million deal with Adidas. The Adidas Yeezy Boost Sneaker was introduced in 2015. They have now become so popular that new drops typically sell out in under a minute.
Since West’s Adidas collaboration, more than a half-dozen kinds of Yeezys have been released, including the Yeezy Boost 350, the Yeezy 950, and the Yeezy 350 Cleat (designed for football players). This may not be news, but 2018 has been a controversial year for Kanye West. His support for Trump has brought down some backslash — from fans as well colleagues Rihanna and Drake. Yeezy’s or no Yeezy’s, a person’s footwear reflects their style — and adding a couple of sneakers, either AirForce 1 or Lebron’s, will set the perfect tone for your room.
BearBrick (Be@rBrick)
Appearing simple at first glance, Be@rBricks speak to a more sophisticated crowd. With a limited release of two drops a year — one in the summer and one in winter — these bears have been known to sell for over 100k on the resell market. One, the Yue Minjun ‘Qiu Tu’ 1000% BearBrick (2008), was auctioned for approximately £126,000 (making it the most expensive BearBrick ever sold).
Since Be@rBricks are limited release and difficult to collect, there’s a lot of hype around releases. Medicom Toy, their creator, has staked out a position at the intersection of art, fashion, and culture — making their product a must-have item in your Hypebeast room.
Something New … Drahuws
The Hypebeast world is known for streetwear heavyweight brands — Nike, Yeezy, Supreme, BearBricks, and Kaws — but lovers of the culture are also pioneers of change and innovation.
Drawing inspiration from various aspects of Hypebeast and other veins of popular culture, the graphic artist Drahuws creates a satisfying mash-up of fantastical characters drawn from old cartoons, hip-hop, and streetwear that are melded with nostalgic, historical Black figures.
Growing in popularity, her limited-edition releases and symbolic Black Kristof’s figures are becoming a staple piece not only in many Hypebeast-inspired cribs but also in the homes of art collectors.
Something Supreme
Founded by James Jebbia in 1994, Supreme was at first a skateboard shop in Manhattan’s SoHo, selling hoodies and sweatshirts aimed at the burgeoning New York skate scene. But Supreme’s limited releases and pioneering attitude quickly pushed the brand far beyond their humble beginnings.
Supreme’s appropriation of images is one key to its popularity. Pop-culture imagery and logos are sampled and adapted in a way that makes their designs feel more like contemporary art or graffiti than a big fashion brand. Moreover, Supreme’s limited-edition drops, invite-only store experiences, and restrained distribution model — only 11 brick-and-mortar stores worldwide to go with their online store — make the brand very exclusive and their product line very coveted. To give your room some hype, add a touch of Supreme’s home accessories — rugs, hoodies, or the simple (but well-known) Supreme logo.
A Touch of Kaws
An illustrator by trade, Brian Donnelly is the man behind the cross-eyed mask. In the 1990s — with New York City plastered with advertising that consumed a lot of physical space which could have been used by street artists — Donnelly would “deface” billboards and bus stops with his characters Companion, Bendy, Accomplice, and his tag KAWS.
KAWS first experimented with creating collectible figurines in 1999 after being approached by the cult Japanese toy and streetwear brand Bounty Hunter. Adapting his Companion character in brown, gray, and black motifs, each figurine had a limited 500-piece release — which sold out quickly.
KAWS then clinched deals with some of the most recognizable names in entertainment —Kanye West for the album cover of 808s and Heartbreaks, footwear design for Nike and Marc Jacobs, collaborations with fashion brands A Bathing Ape, Comme Des Garcons, Undercover, and Vans, along with character mash-ups of The Smurfs, Snoopy, Mickey Mouse, SpongeBob SquarePants and many more. Certify your Hypebeast room with one of Kaw’s collectible figures.
Taking the big-picture view, a Hypebeast room is a shrine to pop culture mixed with a dash of your own style. Whatever items you choose, create a room that is your unique version of a Hypebeast space.
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